FILE PHOTO: Facebook Chairman and CEO Mark Zuckerberg addresses the audience on “the challenges of protecting free speech while combating hate speech online, fighting misinformation, and political data privacy and security,” at a forum hosted by Georgetown University’s Institute of Politics and Public Service (GU Politics) and the McCourt School of Public Policy in Washington, U.S., October 17, 2019. REUTERS/Carlos Jasso

October 28, 2021

By Elizabeth Culliford and Sheila Dang

(Reuters) -Facebook Inc said on Thursday it would rebrand as Meta, a name change that comes as the company battles criticisms from lawmakers and regulators over its market power, its algorithmic decisions and the policing of abuses on its platforms.

The tech giant said the change would bring together its different apps and technologies under one new brand. It said it would not change its corporate structure.

CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its focus on building the metaverse.

The metaverse, a term first coined in a dystopian novel three decades ago and now attracting buzz in Silicon Valley, refers broadly to the idea of a shared virtual environment which can be accessed by people using different devices.

(Reporting by Elizabeth Culliford in New York and Sheila Dang in DallasEditing by Matthew Lewis)

October 28, 2021 5:31 pm

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