Coca-Cola and McDonald’s Left Russia—Their Brands Stayed Behind

NEW YORK/MOSCOW—Western companies with iconic brands like Coca-Cola that exit Russia face years of battling knockoffs and unauthorized imports clamoring to fill the void they leave behind, a risky bid as courts show little sympathy for firms that depart.
Companies pulled back from Russia this spring after Moscow sent thousands of troops into Ukraine, in response to investor and public pressure. Some, like Coca-Cola Co., finalized their exit in August after five months, while others such as McDonald’s Corp. sold their businesses. Some including Procter & Gamble Co. partially remained, selling essentials.
They are defending their trademarks to protect their brands from losing value, and in case they ever return to the country, intellectual property lawyers said….