Amazon Hands Out Shipping Software to Merchants, Including on Rival Sites
Amazon.com Inc. on Thursday said it would give merchants free software for managing shoppers’ orders on and off its platform, as the retailer extends its e-commerce reach.
The company is ending monthly fees of Veeqo, a shipping software firm it recently bought, for sellers including when they fulfill orders via rival platforms like Shopify Inc., eBay Inc. or Etsy Inc..
D.A. Davidson analyst Tom Forte said of Veeqo, “The acquisition should improve Amazon’s ability to compete against Shopify,” which helps merchants set up online stores and sell elsewhere. Still, he said Amazon’s “primary focus” remained sales through its own marketplace….