IDC Highlights Weak PC Market, Apple Being the Only Exception
Declines continued for the traditional PC market as global shipments totaled 74.3 million units during the third quarter of 2022, the International Data Corporation disclosed.
Cooling demand and uneven supply have contributed to a year-over-year contraction of 15.0 percent.
However, shipment volumes remained well above pre-pandemic levels when commercial refreshes largely drove PC volumes due to the looming end of support for Microsoft Corp. Windows 7.
Consumer demand has remained muted despite promotional activity from Apple Inc. and other players.
Supply has also reacted to the new lows by reducing orders, with Apple being the only exception. Their Q3 supply increased to compensate for lost orders from the lockdowns in China during Q2….