Redefine Meat Strikes Partnership to Boost 3D-Printed Meat Sales in Europe
TEL AVIV/ZURICH—Israel’s Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its “New Meat” steak cuts produced on 3D printers, it said on Thursday.
The start-up, which raised $170 million in a series A financing round this year, operates large-scale meat printers at its Rehovot headquarters south of Tel Aviv, and a new factory in the Netherlands, hoping to establish its products as an alternative to conventionally produced meat.
Early hype about plant-based meat alternatives has ebbed as inflation and recession worries make some consumers return to cheaper animal meat products, while staffing shortages have hit fast-food chains, an important sales channel for plant-based burger patties….