Bureau of Meteorology Rebranding Exercise Shut Down By Minister
Australia’s federal minister for the environment and water has shut down the Bureau of Meteorology’s (BoM) rebranding exercise telling the department to focus on the weather instead of what people call it.
Environment Minister, Tanya Plibersek, told The Guardian on Wednesday that Australians should be free to call it whatever they like and that she did not “quite understand” why the bureau commenced a rebrand to update its name and logo.
“The Bureau of Meteorology, the BoM—Australians will make up their own minds about what they call it,” Plibersek said.
The minister indicated on Tuesday that she thought that the BoM should have been focusing on the severe weather events….