‘Misleading’ HSBC Climate Change Ads Banned by UK Watchdog
The UK’s advertising watchdog has banned two HSBC adverts for giving “misleading” information about the bank’s green credentials.
The banned posters were seen at bus stops in London and Bristol last October, in the run-up to the United Nations COP26 climate change summit.
The first poster featured an aerial image of waves crashing on a shore with text that stated “Climate change doesn’t do borders. Neither do rising sea levels. That’s why HSBC is aiming to provide up to $1 trillion in financing and investment globally to help our clients transition to net zero.”
The second poster featured an image of tree growth rings with text that stated “Climate change doesn’t do borders. So in the UK, we’re helping to plant 2 million trees which will lock in 1.25 million tonnes of carbon over their lifetime.”…