Adidas Cuts Partnership With Kanye West Over His Comments on Social Media
Adidas announced the termination of its partnership with Ye, formerly known as Kanye West, over the rapper’s comments on social media.
Ye (his legal name), one of the most famous and successful black American entrepreneurs in history, has an estimated net worth of $2 billion.
The controversial artist and fashion designer has made a series of comments and appearances in recent months that have been termed offensive and antisemitic.
The German sporting goods maker said it had put its partnership with Ye under review early this month, amid public pressure.
The once strong relationship between the two parties was immediately terminated on Oct. 25….