More Companies Drop Ye Due to Corporate Backlash After Controversial Comments
Peloton and TJ Maxx have cut their ties with rapper and designer Ye, formerly known as Kanye West, following his recent controversial remarks.
The two companies are the latest high-profile brands, such as Adidas, Balenciaga, Gap, and Vogue, to cut their longstanding ties with Ye after the row over his words in recent weeks.
Adidas, Gap, and Balenciaga have all terminated their profitable relationship with the Yeezy fashion brand, owned by the rapper turned designer.
Ye was also banned from both Twitter and Instagram after making the comments on their platforms.
The artist has made repeated controversial statements, including a declaration that he would go “death con 3 On JEWISH PEOPLE” in a tweet. It is possible that Ye likely meant “defcon,” or defense readiness condition, a particular state of alert used by the military….