Artificial Chocolate Attempts to Sidestep Cocoa’s Biggest Problems
A new start-up is trying create the perfect fake chocolate that tastes the same as the real thing.
Some chocolate fans are reportedly concerned about the ethical relationship between the cocoa industry, deforestation, and use of child labor.
A new British food company claims that it has created a “guilt-free alternative to chocolate that can be indistinguishable from the real thing,” reported Bloomberg in a Dec. 6 feature.
WNWN Food Labs Ltd., which is based in East London, is making artificial chocolate using barley and carob from Southern Europe that is similar to the cocoa-fermentation process.
“We call ourselves an alternative ingredients company,” Ahrum Pak, WNWN’s co-founder and CEO told Bloomberg….