Cosmetic, Clothing, Food Sectors Have Highest Rate of Greenwashing: Australian Corporate Watchdog
The cosmetic, clothing, footwear, and food and drink industries have the highest levels of misleading claims around greenwashing, says Australia’s consumer watchdog.
The Australian Competition and Consumer Commission (ACCC) on March 2 revealed that of the 247 businesses investigated, over half (57 percent) were “vague or unclear” about their environmental credentials.
This practice is called “greenwashing,” which has become increasingly popular as companies and organisations hope to win over the public by demonstrating their supposed net-zero or environmental credentials.
The finding was part of the ACCC’s sweep in 2022 to identify misleading environmental marketing claims in sectors such as energy, vehicles, household products and appliances, food and drink packaging, cosmetics, clothing and footwear. …