Customer Outrage as Seafolly Goes Woke
Commentary
I didn’t expect to wake up and find myself as the face of the Daily Mail’s Seafolly scandal. Twice.
But it has taught me an interesting lesson about the progression of the Woke-outrage narrative, which turns the aggressors into victims during the click-bait cycle.
I was a long-time customer of Seafolly, an Australian women’s swimwear company founded in 1975.
Their mission statement says:
“The fiery spirit of the Australian sun and the refreshing optimism of the ocean flows through all that we do. We harness this to create considered swim collections that inspire the confidence all women need to truly embrace and enjoy the beach. Our swimwear, beachwear, and accessories are designed with women in mind, providing shapes and support to suit a variety of body types, destinations, and activities. Ensuring you feel confident, always.”…