Kellogg Snack Business to Be Named ‘Kellanova’ After Cereal Unit Spin-Off
Kellogg Co.’s global snacking business will be called “Kellanova” following the spin-off of its North American cereal unit, the packaged food giant said on Wednesday, as the company splits itself in two to sharpen focus of each division.
The cereal business—home to brands including Kellogg’s, Froot Loops, and Rice Krispies—will be named “WK Kellogg Co.,” after company founder W.K. Kellogg, who created Corn Flakes in 1894.
While the company names will change upon the spin-off, which Kellogg intends to complete by the end of this year, the “Kellogg’s” brand will remain on the packaging of both companies’ products around the world….