Bud Light’s Dylan Mulvaney Issue May Have Long-Lasting Effects, Experts Say

Amid the continued controversy and reported boycott of Bud Light due to its using transgender activist Dylan Mulvaney in an ad campaign, experts said that while parent company Anheuser-Busch won’t be crippled, its reputation will be tarnished.
“I simply don’t understand why they hired the person who was doing the marketing,” Oxygen Financial CEO Ted Jenkin told Fox News. “I mean, if your target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, that just doesn’t make any sense at all.”
Bud Light, he noted, generally targets “blue-collar workers and younger adults that are 25 to 29 years old. So, I don’t think that this one campaign is going to colossally destroy the brand.”…