ANALYSIS: Why Transgender Ad Campaign Could Be Bad News for Bud Light
Despite mockery from some mainstream media outlets about the conservative-led backlash to Bud Light’s recent ad campaign featuring a transgender influencer, it appears that Americans broadly support such measures.
A poll released Tuesday found that some 54 percent of all Americans strongly support or somewhat support a boycott of Anheuser-Busch. Only 30 percent strongly oppose or somewhat oppose such a move.
“In the aftermath of an uproar over Anheuser-Busch’s use of transgender model Dylan Mulvaney to promote Bud Light beer, a majority of Americans favor boycotting the brand,” said Rasmussen Reports after a survey found that more than half support a boycott following a poll of about 1,000 adults last week. It found that some 40 percent of all Americans said that the ” transgender promotion makes them less likely to purchase Bud Light,” while 19 percent said it is more likely, and 37 percent said it doesn’t make a difference….