Anheuser-Busch to Invest Heavily in Marketing After Bud Light Transgender Controversy
Anheuser-Busch is reportedly planning to invest in a major marketing campaign for Bud Light after getting involved in a transgender ad controversy.
The beer company is promising beverage distributors they will avoid similar touchy subjects, the New York Post learned.
America’s largest beer giant saw its sales plummet after its Bud Light brand partnered with transgender personality Dylan Mulvaney, prompting a boycott from millions of drinkers.
Bud Light is struggling to recover after it sent Mulvaney a personalized pack of beer with his face on it as part of an ad campaign for the company’s March Madness contest and to celebrate the one-year anniversary since he began calling himself a woman….