Anheuser-Busch Responds to Bud Light Controversy: It Was Just ‘1 Can’
Anheuser-Busch-InBev CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand’s partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives.
Doukeris told investors that he believes there is “misinformation” about the company’s partnership with Mulvaney, who had posted Bud Light beer cans with the influencer’s likeness on Instagram last month, and said it was not an advertising campaign. Conservatives and some country singers called for a boycott of the company’s products.
“We need to clarify the facts that this was one can, one influencer, one post, and not a campaign,” Doukeris said, adding that frontline workers who are being impacted by the boycott are given financial support. He was referring to Mulvaney’s social media post….