Target, Like Bud Light, Faces the Power of the Consumer

Commentary
The Bud Light boycott, inspired by the brand’s preposterous political messaging, has certainly tarnished the beer and sent a powerful message to the corporate class. The message is that the nonsense must stop now else consumers will remind these companies who is really in charge.
If consumers stop forking over for a product and trading with a company, it’s not long for this world. Bud Light as a brand might never recover. Among the winners are local breweries. That is how it should be.
This is all about the sovereignty of consumers, an essential pillar of capitalism. A significant segment of the consuming public is waking up to its power….