Bud Light No Longer the Top-Selling Beer Brand in US Amid Boycott
Bud Light is no longer the top-selling beer brand in the United States amid a boycott over the company’s decision to produce a promotional beer can for transgender influencer Dylan Mulvaney.
Industry figures provided to Newsweek show that Modelo Especial’s sales topped $333 million in the four weeks that ended on May 28, compared with Bud Light’s $297 million. The Bud Light numbers represent a 22.8 percent drop year-over-year, while Modelo’s sales are up 15.6 percent in the same time period, figures from Circana and IRI show.
Inside the United States, Modelo is owned by Constellation Brands. Outside, it is owned by Anheuser-Busch InBev, which also makes Bud Light. Several years ago, U.S. regulators forced AB InBev to sell Modelo’s American business to preserve competition in the market….