Bud Light Hits New Weekly Sales Low After Dylan Mulvaney Boycott

Bud Light’s woes don’t appear to be subsiding anytime soon as the latest data show the light beer firm saw another weekly decline after it decided to engage in a promotional effort with a transgender TikTok influencer.
Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for the week ending June 17, according to the New York Post. That’s a decline of about 2 percentage points from the week ending June 10, when sales dropped 26.8 percent, Bump Williams’s data show.
Anheuser-Busch’s other brands, including Budweiser and Michelob Ultra, have also suffered year-over-year losses. Budweiser’s sales are down 12.3 percent, Busch Light is down 8.1 percent, and Michelob Ultra is down 4 percent, according to Bump Williams and Nielsen IQ….