All the People Say: Power to the Consumers
Commentary
Brendan Whitworth, CEO of Anheuser-Busch, has finally granted an interview on the Bud Light controversy. He managed to get through the interview without saying anything meaningful beyond the usual corporate cliches.
What remarkable talent it requires to be subjected to a 9-minute interview and say nothing about the only reason for the interview: the company massively insulted its main customer base and is now in meltdown.
Tellingly, he mostly spoke about the sufferings of the suppliers, the people who work for the company, the company’s new ad campaigns and messaging, and otherwise repeated his talking points as if he had been saying them in his sleep….