Not Just Bud Light: Anheuser-Busch’s Other Beers Are Also Suffering
As Bud Light and Budweiser continue to face a decline in sales amid a weeks-long boycott, data show that other Anheuser-Busch-owned beer brands are also taking a hit.
Sales of Michelob Ultra fell by 4.3 percent in the week that ended on July 1, as compared with the previous year, and Busch Light took an 8.5 percent hit in sales, according to Bump Williams Consulting citing NielsenIQ data. Bud Light’s sales dropped 28.5 percent for the week ending July 1, or slightly worse than the 27.5 percent decline during the previous week, while Budweiser’s sales dropped 10.2 percent.
“Budweiser trends have been slipping for a very long time, but it’s the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me,” Bump Williams, of the eponymous firm, told the New York Post on Monday. “They were very healthy prior to April 1.”…