Ford Slashes Prices on F-150 Electric Pickup Truck
Ford on Monday confirmed it is slashing prices for its F-150 Lightning truck due to lower battery costs.
The Detroit-based automaker, which had raised Lightning prices earlier this year, said it was able to cut prices following improvements in scale and battery raw material costs. It came after Ford’s EV sales dropped 2.8 percent earlier this year, but the company said it was able to cut prices following improvements in scale and battery raw material costs.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer of the Ford Model e, in confirming the price cut. “We’ve continued to work in the background to improve accessibility and affordability.”…