Adidas Plans to Resell Remaining Kanye West Sneakers, Donate Proceeds to Charity, After Cutting Ties With Rapper
Adidas plans to resell parts of its remaining now-defunct shoe line with Kanye West following comments he made last year that were widely viewed as antisemitic, the company has announced.
Björn Gulden, CEO of the German sports brand, revealed the decision during the company’s annual shareholder meeting on May 11.
“What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye’s statements,” Gulden told investors during the meeting, Fortune reports. “Burning several million pairs [of shoes] does not make sense,” Gulden added….