Levi’s Ex-Brand President Says ‘Woke Capitalism’ Driving Policies of Firms Wanting to ‘Profit Off Gen Z Activism’
Jennifer Sey, the former brand president of clothes maker Levi’s, has condemned “wokeness” and says it is now driving company policies in corporate boardrooms, thanks in part to the kids of Generation Z.
Sey spoke about “woke capitalism” in her new book, “Levi’s Unbuttoned,” an excerpt of which was published in the New York Post.
“First, you’ve got CEOs and executives who want to distance themselves from the greedy image of past business leaders,” Sey wrote. “They want you to know that they are not like the ruthless banking moguls and oil tycoons from years gone by. They aren’t destroying the planet, and they aren’t taking advantage of consumers with subprime mortgages. They aren’t stealing or grifting, they’re helping! They aren’t in it for themselves, they care about you!”…